January 18th, 2008
So January exploded with a host of moves on the PR scene Natalie Bagnall flogging Vertigo after just seven months, Rob Brown defecting from MaCann to take the top role at Staniforth… the list goes on.
At Democracy we’ve been welcomed into the community with good luck wishes from old friends and new alike all interested to see an agency in Manchester doing something different and keen to learn more.
Fingers crossed we’ll see more PR agencies embracing social media as a fully integrated service as opposed to a quickly thought up ‘digital’ division. Those who opt for the latter are missing the point traditional PR and new PR are a full blown relationship, not just a bit on the side.
PS Keith Price thanks for the coverage in The Drum, but to clarify although my time at Brazen may have felt like 11 years it was only six.
by katie
and tagged Democracy
Posted in Democracy | No Comments »
January 16th, 2008
Saddest story this week is the teacher in Stockport suspended after pupils found a spoof promo film she did for Scruffs Workwear on YouTube. At the time, the teacher was working as a model.
The story grabbed headlines across the nationals, got people talking on TV and radio – and was picked up on countless blogs and social sites.
Skeletons in closets used to stay there but today the internet keeps them walking among us – waiting to be discovered.
Behind closed doors is no longer a term we can apply to business, your reputation is being shaped by all the people you are keeping outside. Open and honest communication between you and your public is the only way forwards.
by katie
and tagged teacher, YouTube
Posted in Technology | No Comments »
January 7th, 2008
Dole has taken the banana into the digital age, with a genius idea to target health-conscious consumers.
The world’s largest fruit producer has added a simple three digit code to the label on every one of their organic bananas.
Type the code into the Dole Organic web site and you’re told where the banana was picked, the name of the family who grew it, the community they live and, of course, information on Dole’s fair trade policies.
Simple and effective.
www.doleorganic.com
by katie
and tagged food, health
Posted in Marketing | No Comments »
January 1st, 2008
So here we are. A new Democracy – and a whole new blog. Think of it as a bit like dress-down Friday. An honest representation of who we are.
This is our opportunity to share with you our thoughts and opinions: what’s new in the world of PR? What’s it like to start a new business? And life in the centre of the shark tank that is Manchester’s PR community!
This isn’t a one way conversation though. Although still a work in progress, soon you’ll be able to add in your comments and thoughts to our opinions. The good, the bad and the ugly.
First up, to those who say there’s no room for another PR agency: if there wasn’t a need, we wouldn’t be here.
We’re going through an internet revolution and companies are crying out for someone who can show them how to work with social media.
Guide them through the maze and start new conversations with their various publics. The only way to take part is to get involved – and that’s exactly what we do. If your current PR agency doesn’t, then it’s time to start asking questions.
By the time we’re done with you, blogging, podcasting and vodcasting will be as familiar PR tools as the trusty press release. These are the methods people are using to communicate their opinions.
So either take part or miss out.
Don’t be a stranger – come back, share your thoughts, get involved.
by katie
and tagged Democracy
Posted in Democracy | No Comments »
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