Saddest story this week is the teacher in Stockport suspended after pupils found a spoof promo film she did for Scruffs Workwear on YouTube. At the time, the teacher was working as a model.

The story grabbed headlines across the nationals, got people talking on TV and radio – and was picked up on countless blogs and social sites.

Skeletons in closets used to stay there but today the internet keeps them walking among us – waiting to be discovered.

Behind closed doors is no longer a term we can apply to business, your reputation is being shaped by all the people you are keeping outside. Open and honest communication between you and your public is the only way forwards.