Ross is forever telling me he loves technology, not for itself but for what it can do.

New and exciting developments happen every hour of everyday. But this week, I’ve really seen what Ross has been talking about as I’ve fallen back in love with YouTube. (RB: She always usually comes round to my way of thinking eventually).

Founded in February 2005 and only launched to the public two years ago, YouTube is the place to watch and share videos, empowering regular people to become the broadcasters of the future.

All well and good, but when everything else is going HD, what can low-quality video footage do for you?

YouTube is emotive entertainment at its best. A platform, that can deliver an emotional engagement between you and your target consumer. Along with a chance to learn what’s important to your publics, without shelling out for an expensive focus group.

But before rushing in with a corporate video of the chief exec talking about new product development or the latest antics of his cat, think about who you want to watch it and what they want to see.

In short, start with your public, create something they’ll love that fits comfortably with your brand and then work really hard to bring it to their attention.

As for me, this week my love of YouTube has been much more personal. My sister turned 30, so I produced a video of her growing up and uploaded it to YouTube for all the O’Grady clan to see.

I’d share it with you but on this occasion, my target public are my family and I don’t think my sister would thank me!