It’s been a while since the last blog entry; forgive our tardiness but it’s been a busy few weeks at Democracy Towers.

For example, last week we began working with The Gentry Grooming Company, the North-west chain of male grooming salons.

It’s an exciting time for the Gentry, they’re in the process of building upon their current three outlets and launching a franchising operation across the region.

Democracy’s brief is to support the master brand, help launch the new sites and re-launch the existing franchises. Exciting times.

A key part of the strategy is the digital PR activity, using social networking and online video streaming to get men to embrace all aspects of male grooming.

As you’ll no doubt know, the latest fashion is for men to sport full beards and call in the experts to keep it looking neat and trimmed. So it looks like Ross’s facial topiary is here to stay for some time yet.

I wish he’d lose the winkle pickers though.