Facelift for FaceBook

August 4th, 2008

Facebook has had a facelift – it’s in test phase and can be viewed by logging onto New Facebook

Don’t panic! It’s just a trial and you can click back into the old style FB. This is a chance for bosses to ask the democracy of publishers what they think.

Feedback has been mixed. Check out the surge of members to this anti-newFB group People against the New Facebook System but then – who likes change?

The interesting question is if FB isn’t broke – why fix it? The biggest threat to FB remains boredom. One day we might all get fed up with the status quo and start getting our kicks elsewhere (Friends Reunited anyone?). So, are the changes purely to keep us motivated?

Or is it that the wider columns allow for more prominent advertising space. A sign that FB could become the marketing channel of the future?

Certainly navigation is easier, the lack of borders and the wider columns makes everything feel a bit unwieldy but manageable. Irritating zombie, pirate and Disney apps have all been pushed onto a separate page and the integration of the news feed and wall feature makes it a ‘one stop shop’ for news catch-ups.

There are glitches, but FB assure us they’re listening and the more I play with it – the more I like it.

Now the wealth of rubbish that littered both my own home page and those of my friends has been removed and I can get right down to business – catching up on the stories of life.

Expect a drop off in numbers as those who don’t get the Book drop away, but hardcore lovers will embrace the changes, advertising and all – until we all get fedup and move onto the next big thing.

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