People are following me on Twitter. This in itself seems rather odd to me, even odder that it’s usually American evangelical Christians.
Today though upon checking my emails I discovered that one of my new followers is Trafford Centre Shop which is quite possibly the first viable business use of Twitter I’ve seen.
It’s a simple concept: if you follow them they will send you updates on what’s on offer in what shops in the Trafford Centre. Today HMV’s Easter Sale has started.
To my mind this is the perfect way for Twitter to make someone some money. If I live in Manchester knowing what’s on sale at the Trafford Centre might make me pop out and buy it.
Following Apple and The Guardian is interesting but it’s not about to make me head out for today’s paper and another mac.
Perhaps teaming up is the way forward. If all the sandwich shops in Manchester were telling me their daily special in one feed I’d be truly realising the potential of Twitter.

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