DEMOCRACY PR has been appointed by handmade frozen organic baby food producer BabyDeli to support its national roll out in Waitrose.
It is the first time that BabyDeli has retained the services of a PR agency having previously supported the brand with freelancers. The new listing at Waitrose adds to the brands availability in premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.
Manchester-based Democracy, won the account after a competitive pitch.
Based in Irlam, Salford-based BabyDeli currently sells 12,500 meals a month and has an annual turnover of £300,000.
BabyDeli adds another growing brand to Democracy’s stable. Clients working with the agency include Baxter’s Licensed Brands, food manufacturer Duerr’s, The Gentry Grooming Company and Psycuity.
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