There’s only one thing slicker than David Cameron

April 30th, 2010
cameron

I feel like everyone has been so all consumed with the elections recently that we’ve completely neglected the rest of the world’s news!

It’s been so easy to get swept up with this year’s general election, we can watch the live debates on our televisions, follow it on Twitter and Facebook and it seems that the constant rolling news has been never-ending, with  ‘bigotgate’ and the out of the blue sensation that is Nick Clegg (he’s the Susan Boyle of British politics but with better coiffed eyebrows) it has been a rollercoaster ride of excitement from start to finish… which makes a change for a British election!

Today, I opened the papers to a very disturbing story which tore me away from the repetition of election stories. An oil spill so large that it’s visible from space is creeping it’s way towards the Gulf of Mexico, a  catastrophic  event that will cost BP millions of dollars and devastate the coastline and wildlife of America.

I first heard about this story as an explosion on an oil rig.. shocking and terrible, but how did BP manage to keep the fact there were three holes in the pipe pumping oil into the ocean quiet?

Governor Bobby Jindal has declared a state of emergency and asked for federal funds to deploy 6,000 National Guard soldiers to help with the clean-up and although  President Obama has offered the assistance of an array of government agencies, including the military, he has noted that, under federal law, “BP is ultimately responsible for funding the cost of response and cleanup operations.”

Obviously this poses questions, amongst others: how will  BP recover their reputation? How will this affect industries and wildlife in America and worldwide? But the thing that I’m most wondering about is: how has this not been front page news from the moment it happened?

The election is obviously big news too but it sometimes feels like in our culture of rolling news it’s just easier to fill the pages and hours with ‘stories’ provided by the PR teams of the three men vying to be prime minister, than to go out and dig for them.

The British press are amongst the best in the world and I can’t help feeling that if they hadn’t all been suffering election fever BP might not have been able to keep this whole disaster quiet for quite so long.

First meeting of Open Data Manchester

April 29th, 2010

Slightly late blog on this one as the event took place on Tuesday night but Hannah and I were running all over London with Jack Daniel’s in tow to give our friends at various publishing houses their first try of the new Jack Daniel’s Barbecue Sauces yesterday.

Held at the MDDA building on Portland Street the event was really my first foray into the open data field and as I don’t profess to be an expert I thought I might just share some of the links used in the meeting to demonstrate the principles and potential of open data:

A good place to start seems to be Tim Berners-Lee giving a TED talk on his view of how open data will shape the future of the internet.

If you’re partial to a nice graphic, and I certainly am, then check out this baby from the Sunlight Foundation to demonstrate how open data policies can be used by and influence society.

For me, by far the best use of open data demonstrated on Tuesday was an app called San Francisco Trees which uses data that the council already had about when and where trees had been planted, to create an iPhone app that allows users to get data on any tree they happen to be standing in front of.

The same company has created apps for finding pharmacies, doctors and postboxes but that seems a lot less fun to me.

This is an example of asking permission to use data that a public body has but doesn’t bother to share, which seems to me to be an important part of the open data movement. In a similar move the Open Election Data project is seeking to gather election data that councils hold as standard into one easy to access place.

Open data can also inspire people to gather data themselves; as in the case of open streetmap, a response to other online mapping tools not giving access to their data. Instead users have mapped large parts of the world themselves and have shared the data freely for use by the public and developers.

What struck me on Tuesday night was that even though I thought I had access to a lot of data, I don’t, at least not in a ‘useful’ form. The talk opened with the example of the Transport for London website which publishes massive amounts of information every day about tube, train and bus times. Yet this data is only accessible on the platform of the TFL’s own website. If you want to use it to compare house prices, crime rates and public transport connectivity for example, you can’t.

With lesson number on learnt I’m very much looking forward to next month’s meet up and  getting to grips with where open data can really take us.

Ian of Psycuity on BBC radio Manchester

April 29th, 2010

It’s a bit of a long one, there are songs in between to keep your spirits up though.

Stay tuned to find out what Ian does to keep himself amused in the shower.

Jen gets hitched

April 26th, 2010
wedding car
More congratulations are in order this morning. This time to agency founder Jennifer O’Grady who tied the knot to her lovely fiancee Paul on Saturday.
A great party was had by all and everyone here would like to wish the happy couple the very best for their future together.
We’ve never been to a wedding with a hashtag before but you can catch up on the action at #pjhitched!
(excellent photo taken by Carolyn Willitts)

Leadership Debate or Pub…you choose

April 23rd, 2010
party leaders

I settled down last night with a bowl of popcorn, glass of wine and the twitter search on #leadersdebate to watch the second of the leaders debates on BBC News along with 4.1 million others. Not everyone stuck around from last week though; there were 9.4 million of us watching when ITV aired the first televised debate.

The first debate had me edging closer to the telly, silencing anyone who dared speak and not being able to tear myself away even to eat! This debate however just didn’t seem to have the same impact for me. I’d already experienced the ‘first ever’  aspect of the debates, heard the little jibes and witnessed David Cameron’s impressive use of make-up!

It is clear that the televised debate has struck a chord with the British public and pushed the UK electoral system in a completely new direction, but the drop in viewing figures outlined on today’s media guardian had me questioning the reasons for such a fall in viewers. We all enjoyed the gladiatorial thrashings of each of the candidates in the first round of debates, but couldn’t be bothered to switch from the football for a second round!

A point of interest for me last night however was the disagreement between the parties about the affects of a hung parliament, with Clegg being the only one to calmly point out that, “The world won’t end. We’ll talk to each other to provide the good government, the sound government, that you deserve….You deserve a government where we put your interests first and don’t allow everything, constantly, to be hijacked by political pointscoring.”  Well said Mr Clegg and maybe it wouldn’t actually be such a bad thing to happen.

As far as keeping the attention of the general public goes, maybe it’s true and the modern world really does lead to a decreased attention span.  Maybe the organisers of the debates could take a leaf out of  The X Factor’s book and start with a larger number of candidates, knocking them out week by week, or have a Britains Got Talent style buzzer for when they get boring?

Anyway, everyone knows that the third film in a horror trilogy is the bloodiest and has the most deaths… I’ll have my popcorn at the ready to see if the same applies for the third leaders debate!

Earning a buck in the digital age

April 21st, 2010
wig

Hannah and I spent an interesting evening in the impressive setting of Halliwells Manchester offices last night debating why digital agencies and professional services just don’t seem to be getting on.

The question was put to a  well selected panel of Shaun Fandom, Chairman of Manchester Digital, Nick Rhind, MD from Web Development Agency CTI, Simon Wharton, MD online marketing agency Push On, Steve Kuncewicz, IP and Media lawyer Halliwells LLP, Coral Grainger, Innovation Activist M:KC and one of our clients Philip Hemsted, MD at Business psychologists Psycuity.

I think I’m inclined to agree with a point made by Nick Rhind that the heart of the problem lies in the fact that the digital community is used to crowd-sourcing information and will sooner have a quick look around online if they have a legal issue, than make their way to Spinningfields and knock on some expensive doors.

Having said this, as I put to the panel, both sides have something to gain from each other in their dealings with companies in the FMCG sector, like most of our clients.

Law firms have problems communicating human personalities and individuality to this sector and there’s never been an easier way to do this than online. Digital agencies are perfectly placed to implement the content managed, media rich websites which law firms desperately need to build their online profiles, although I would argue that they would be best off seeking guidance on strategy and tone from communications professionals. Marketing is a professional skill, not something to hand over to an inhouse person who could be put to better use stacking up billable hours.

In turn Digital Agencies are at risk of being seen as unreliable by this sector; we hear tales all the time of web agencies being slow, unresponsive and not delivering what was asked for. If, at the very first stage of a web development, contracts and agreements were properly drawn up then web agencies would have a better chance of maintaining their reputations and covering their backs.

The most noticeable thing last night, being neither a lawyer nor a web developer, was the amount of jargon thrown around by both sides and the obvious lack of understanding between the two industries. Both law and digital need each other moving forward, and the firms who understand and embrace that have the potential to take the lead on a growing business opportunity.

The Glee iPhone app

April 16th, 2010
glee_cast_fox-1

We love our iPhones…we LOVE Glee, so imagine how ridiculously happy I was this morning to discover the new Glee app.

Charlie had hardly finished telling me about the app and I was off downloading it and warming up my shaky vocal chords whilst practically cartwheeling into the meeting room to try it out.

The application allows you to sing along with the poptastic stars, share your songs on facebook, Email, Twitter and Myspace, listen to other hopeful/hopeless singers from around the world and link up with other Gleeks (Glee geeks for those of you who don’t know).

I’ve just listened back to my rather shocking version of ‘somebody to love’ that I sang with Rachel from Glee…I should be mortified that the rest of the office turned off the radio to listen to me do my best Mariah Carey impression, but I’m not, because I know that as soon as they have a go, they’ll be just as hooked as I am.

Thanks Apple, I didn’t think it was possible..but you’ve made me love my iPhone even more.

Right, enough of this, I’m off to practice my rendition of ‘Don’t stop believing!’

The new Glee iPhone app

April 16th, 2010
Glee

We love our iPhones.

We love Glee.

That is all.

(review from Hannah to follow, she’s singing in the board room right now)

BabyDeli wins Salford Business Awards

April 16th, 2010
award

Congratulations to Louise Duerr of BabyDeli this morning who won the Entrepreneur award at last night’s Salford Business Awards.

Much fun was had by all at the flashy part at The Lowry Hotel and we’re really proud of Louise and her team.

We’ll have some even bigger news from Louise soon so watch this space…

Primark’s padded bikini banned

April 15th, 2010
bra

Can you imagine working in the press office at Primark? You wake up on what you think to be a normal day only to pick up The Sun and see its front page headline: “Paedo Bikini.” That must have been enough to make them choke on their morning crumpets!

Primark’s £4 padded bikini was part of the retailer’s swimming costume range aimed at 7 year old girls and has been the cause of a massive outcry from the public, media, bloggers and politicians alike, David Cameron jumped on the bandwagon branding the sale “disgraceful”.

It’s been a free for all, with anyone and everyone fighting to have their say on the offending item, in fact, we’ve just been chatting to The Sun who said they were “knee deep” in padded bikinis…I hope they didn’t mean literally!

I’m an aunty and the thought of buying my niece a padded bikini top, at that sort of age, seems ridiculous to me… in fact I’d think twice about buying a bikini at all and not a costume. Children grow up so quickly nowadays, but no matter how much they want to copy what Hannah Montana wears on the beach, it has to be up to the parents to make sure that they ignore the begging and buy something more appropriate to that age group.

Representing a babyfood company, we keep a finger on the pulse of all baby forums and I do agree with Carrie Longston- co-founder of Mumsnet when she said: “Mumsnet feels quite strongly that this overt sexualisation of young children is wrong. We all dressed up in mummy’s clothes when we were at home… but this is about retailers taking responsibility.”

Primark unsurprisingly withdrew the item and quickly announced a donation of all profits from the bikini sales to a children’s charity. Transparent?  Yes. Effective? Well, I like to think they’ve learnt a valuable lesson. Promote overtly sexual clothes for children and risk the wrath of a shock ‘Sun’ headline!