BabyDeli at the Just So Festival

August 25th, 2010

Just So with BabyDeli from Democracy PR on Vimeo.

Everything is Just So

August 23rd, 2010
Picture 22

This weekend for BabyDeli we’ve been at the delightful Just So festival with a pop up gastro restaurant for the under 2s.

It’s the first time that Louise has invested in live event activity to support brand building and the team at Democracy managed every aspect of the campaign – from the design and production of the vinyl branding, the management or the kitchen and the data capture tool – all supplemented by a social media campaign.

The event was fantastic, the visitor profile matched the BabyDeli target customer perfectly – and the cafe proved a real success with some parents popping along twice a day to feed their little ones delicious BabyDeli food.

The lovely Hannah also managed to secure a break at luxury family hotel Calcot Manor to encourage parents to check out the new facebook.com/LoveBabyDeli page.

We’ll upload more photos and some video footage later today. Can’t wait for next year!

Got to love a Glossy

August 13th, 2010
magazine-stack-fan

There’s something indulgent about taking time out of a busy day and leafing through page after page of super luxe fashion and perfect models, but i just couldn’t hold back my excitement this morning. Finally my delivery of the fashion bible has arrived. I’ve got three little words for you, VOGUE SEPTEMBER ISSUE!

I’m yet to give it the full attention it deserves, but it seems that the glossiest of all publications is taking note of the change in circumstances of its readers by embracing a style shift from indulgent wear once and never again pieces, to ‘minimal chic’ investment pieces that remain a wardrobe staple.

Glamour is another fashion glossy that seems to be appealing to our sense of nostalgia, having produced a special September edition of their magazine which focuses on regional pride. Each edition  features Katy Perry on the cover with the name of the particular region emblazoned on her t-shirt and takes a look at up-and-coming cultural talent from the region in addition to providing tailored shopping and leisure advice.

The weather may be turning a depressing shade of grey, but  at least I’m safe in the knowledge that this September I can indulge in all things glamourous in Manchester (the centre of the universe, don’t you know) and justify lusting after the beautiful pieces in Vogue. They are investments, not expensive but priceless!