From politics to democracy …..

May 26th, 2011
Screen shot 2011-05-26 at 10.08.30

As the ‘new’ girl in the office I’ve joined Democracy PR from the press office at Manchester City Council (where the phone never stopped ringing with enquiries from the media keen to hear about how Manchester is coping with the recent spending cuts) to here, where we are busy picking up the phones and telling national reporters about how good our clients’ products and services are.

But I’m not new to the industry, having had close to 10 years working in central Manchester and cutting my PR teeth at Spin Media (now SKV).

I am looking forward to getting back into campaigns, planning, integrating social and traditional media and taste testing jams for Duerr’s, Jack Daniel’s Barbecue Sauces and alcohol free wine.

And although I have only been here a few days I am already starting to feel like one of the ‘family’. That’s the great thing about PR generally, as far as my experience is concerned, in that the people you work with are generally like-minded, fun, creative, friendly, good at networking and most importantly, hard-working.

All these things are definitely in evidence at Democracy as everyone is psychometrically-tested – which sounds like a painful procedure, but it’s not honestly – before they even get to the second stage of the job interview. Which means that people are hired to fit the job and vice versa.

I’m looking forward to a new challenge, meeting all the clients and winning some new business. I’m back in the PR game so watch this space……..

Could you be our next PR Apprentice?

May 10th, 2011
Picture 5

Junior PR, Public Relations, Account Executive,
Graduate, Account Manager, Social Media, PR jobs

Manchester

Up to £15,000 plus bonus and other benefits

Democracy PR is an inventive agency based in Manchester offering companies the unique combination of traditional public relations and digital marketing services across the North West.

Jennifer O’Grady is our Founder and Managing Director. She is pleased to take full responsibility for the development of your career in PR. Jennifer promises to provide a lively working environment where you will make the best use of your strengths in our rapidly growing agency.

  • Jennifer is fully aware of your need to grow as a professional.
  • She will commit significant effort to help you enhance your natural PR talents.
  • She knows you have the desire, tenacity and commitment to succeed in this exciting industry. It is her goal to provide you with the resources you need to gain the satisfaction of realistic personal and professional development.

Our first PR Apprentice was shortlisted for the North West CIPR Young Outstanding Communicator Award. Read what happened to Charlie in her first year as apprentice here. Or check out what our newest PR Apprentice Fraser had to say after his first day.

To apply, please send a one page CV to J.OGrady@democracyPR.com. She will contact you to explain what happens next. Jennifer pays careful attention to your wishes in tailoring the role to your skills and aspirations.

 

UPDATE 6 JUNE 2011: We received more than 60 applications for the PR Apprentice role and we’re in the process of interviewing candidates who have been successfully shortlisted. Fingers crossed we’ll be introducing our new PR Apprentice next week!

Royal Wedding Fever!

April 29th, 2011
will-and-kate1

The bunting is up (on the Democracy website anyway), the champagne is chilling and I’ve bought the tackiest, most patriotic earrings I could find… Yes people, I have it… ROYAL WEDDING FEVER!

You can practically smell the excitement in the air, and it’s not just because we are all getting another luxuriously long weekend, or that we have been given yet another excuse to crack open the wine in ‘celebration’… us Brits (especially me) love a good old-fashioned boy meets girl, boy turns out to be a prince, girl becomes a princess kind of story.

We can all feel like we are a part of this wedding, because in this ‘access all areas’ world we live in, we have witnessed Wills and Kate (sorry, Catherine) meet, fall in love, break up, wear a see-through dress, get drunk, get back together and finally prepare to get married.

In fact, I don’t actually mind so much that my invitation went missing in the post, as I can sit in the comfort of my own home and watch the day’s events on YouTube, follow tweets from Clarence House, check the wedding procession out in 3D thanks to the wonders of Google Earth, and if that’s not enough, I can watch/listen to it on one of the MANY channels out there.

Yes, I may not actually be in Westminster Abbey, but I will be among the billions of people across the globe giddily lapping up every moment of this epic fairytale, and I can hear you wondering what I’m going to do with my time once it’s all over; well their first baby can’t be too far off can it?

Technology vs the traditionalists

March 31st, 2011
gruffalo_head

Julia Donaldson, author of the bestselling children’s book ‘The Gruffalo’ explained in an interview with The Guardian over the weekend, how she has refused permission for her award winning title to be published as an eBook, citing that if every publication was available electronically this would add to the decline of ‘real books’.

Now I could sit here and give you are number of positive arguments about how the ebook is the next big thing (there are certainly some fans in this office) etc but really, there is one overriding issue.

Liz Thomson, editor of the website BookBrunch was also quoted “There’s a lot of stuff at the moment that we’re doing because we can. It’s a question of whether you can really add value to the story”. What she says here rings true, and highlights the importance of assessing what media is right for not only books, but indeed any brand/product/service, and not necessarily jumping on the bandwagon because everyone else is doing it.

Social/digital media IS for everyone, but choosing the right platform is fundamental, and some will deliver better than others depending on what message you are trying to get across.  Essentially it should not be seen as a replacement, but as an enhancement working in harmony with more traditional communications.

Does my bum look big in this?

March 30th, 2011
imagesCA6H9QT6

When I first watched the 90′s hit ‘Clueless‘, I immediately fell in love with the thought of a wardrobe that helped me pick out what to wear each morning (I am only indecisive about my wardrobe choices!).

I’ve lost count of the amount of times that I’ve been shopping on my own and desperately wished that I had my best, straight talking buddy with me.

You know… the sort of friend who will always tell you the truth, no matter what: ”I’ll get you the size up shall I?…. that is NOT your colour… you’re not 18 anymore Hannah!”

Well, now your lonely shopping days are over.  ‘GO TRY IT ON’ is a website where you’ll get an honest answer to your shopping dilemmas.  Upload an image of yourself with a brief description of what you need the outfit for, and ask the simple question “what do you think?” to the fashion savvy community.

You can either ask for opinions on your own outfit or help others with their shopping woes, but do remember that you are opening yourself up for the comment that no woman wants to hear, ”yes… your bum does look big in that!”.

Busy Bees

March 29th, 2011
BusyBees

When an agency is busy it’s occasionally guilty of forgetting to practice what it preaches.

The past few weeks have been a blur of pitches, award writing, campaign implementation and recruitment, which means that we’ve been a little quieter than usual. With another nomination under our belt (watch out for updates on the How Do Social Media Agency Award), normal service is resumed!

So, for those of you who don’t follow the team on twitter, here’s a quick round up:

1) We’ve been winning some new project work – picking up an online communications brief for Henry Smith Steel and a campaign for Eisberg, the non alcoholic wine brand made by the lovely chaps at Halewood (which includes the launch of a new facebook campaign.)

2) We’re still recruiting – at account director and apprentice level. So if you’re keen to join us, then send a one page CV to jennifer@democracypr.com. Don’t rely on a recruitment agency to put you forwards (cos we don’t use them!), we know that real talent takes the time to speak to us directly and finds new ways to impress us.

3) We’ve moved in some friends. A couple of our friends from up and coming  creative agency Stiff Rowlands have agreed to pull up a chair and add a new dimension to conversations round the kettle. As they say … it might not be the Algarve, but on a sunny day in Chorlton I know where I’d rather be.

4) We’ve launched a twitter account for our new home Beech Rd. At the moment the road is the destination for the filming of Mount Pleasant, a new Sky One drama being produced by Tiger Aspect starring Sally Lindsay, Liza Tarbuck and the legendary Bobby Ball.

5) Our lovely PR Apprentice of a year Hannah has been promoted to Client Advocate, so huge congratulations to her.

I think that’s about it for now…. but expect more news (including some interesting stuff about the team) very soon.

Sheen joins the twitterati

March 3rd, 2011
sheen

Some actors will always be known more for their wild eccentric ways and drug addictions than their work, and this certainly applies to the aptly named ‘Charlie’ Sheen.

After a continuous stream of  drug and women fueled wild behaviour, the actor’s show ‘Two and a Half Men’ has been suspended by CBS and Warner Bros.

After a whirlwind of media appearances saw him on the Today Show, ABC, Howard Stern, and countless other radio shows to discuss/rant about the injustice of his suspension, the actor looked to twitter to try and gauge the real height of his popularity.

Without a single tweet, he managed to amass 500,000 fans… Maybe there’s some truth in his comments on the Today Show that he has “tiger blood, and Adonis DNA“, well either that or we are all suckers for a little bit of crazy in our day!

Apparently he has had enough of  interviews for now, so maybe he’ll start speaking directly to his  (thanks to his now 12 tweets) 738,162 followers through twitter?

Size isn’t everything when it comes to twitter (I’m talking about followers btw), but Sheen’s rants in 140 characters? Oh go on then.

Facebook: Changing Pages

February 11th, 2011
Facebook

NEWSFLASH: Facebook has announced that it will be making some more changes. Shock.

OK, so any regular Facebooker will know that this is a pretty common occurrence for the world’s favourite social network to have a bit of a ‘tweak’ and update the site, however this time the changes  are specifically for ‘Pages’.

Formally known as ‘Fan Pages’, the updates are designed to improve the ways that hosts can engage with fans, with the overall appearance replicating that of a profile page. Changes include the way photos are viewed, and navigation of the page including tab locations which will be located below the profile page- which is generally the first place people look.

Perhaps the most exciting development is the ability to view and post on to third party pages-  as your own page- meaning that brands will now be able to interact directly with other brands, as if they were friends (yey!).

This basically will allow companies to operate on the site much in the same way as people do. As a marketeer this is very exciting, and will allow us to engage more directly with the consumer and provide them with relevant content, tailored to their ‘likes’.

Admins are able to preview the changes now, and convert to the new format manually, although all pages will be transferred over automatically on 1st March 2011 – so there’s a date for your diary.

In the name of the Father and of the App

February 11th, 2011
confession

First it was the YouTube channel,  then the Facebook page and now the Confession App – The Roman Catholic Church really is attempting to move with the times and embrace social media.

The App takes ‘sinners’ through the sacramental process of confession and asks a number of questions, including ‘have you ever wished evil on another person?’ (Have you ever heard of Jedward? Then of course I have)

It then suggests an act of contrition to absolve your sins, all with one tap of my iPhone, brilliant!

Not intended as a substitute to actually going in to church, but as a tool to encourage people to pursue their faith through the various digital technologies. It seems that even the most traditional of establishments is realising that if you want to keep in contact with your wider audience and connect with new people, it is essential to create online as well as offline engagement.

Fancy a ‘holy’ weekend? Confession: A Roman Catholic App costs £1.19  and is available from iTunes now.