BabyDeli

Strategically advise the BabyDeli team on existing brand communications to food service and direct to consumer
Develop a PR strategy to generate mass awareness underpinned by a tool kit of tactics that can be targeted to bolster specific listings

Complete overhaul of existing communications including: development of retail and food service brand presentations, redevelopment of the website, project management of a brand tool kit including posters, flyers, pop ups and sampling activity.
Creating and implementing retailer incentives to drive through sales.
Desk-side briefings in London with the key baby and food titles.
Forged relationships with the strong online mum networks and staged taste tests with influential online bloggers.
Created links with key ‘baby friendly’ groups including Emma’s Diary, National Day Nurseries and Sure Start Centres and created a data capture model to encourage brand loyalty and repeat purchase.
Key trade title (The Grocer) visited Irlam based production facility to meet product creator.

Sales presentation helped to secure listings with Asda cafes and Frankie & Benny’s nationwide.
Traffic to website increased by 38% YOY Coverage equivalent ad value: £750KCoverage highlights includes: Practical Parenting, the Saturday Telegraph, Junior, Essentials.
Online seeding e.g. Single Parent Dad, And one more means 4, netmums, little mummy, are we nearly there yet mummy.
8,000 emails sent out to highly targeted mums in the Emma’s Diary network.