Psycuity

Client: Psycuity

Brief

• Raise the profile of the team building and development consultancy with business customers in the NW as part of a new business drive.

Democracy PR response

• Face to face briefings (including one to one psychometric tests) with North West Business Insider, the BusinessDesk and the Manchester Evening News to introduce the business.

• Reactive news stories in the Liverpool and Manchester media on government announcements on redundancies.
• News stories on new client wins, key recruitments.
• Ongoing tactical comments in key business titles, including taking the lead on the Insider psychometrics feature.

Results

• Coverage appeared in the Mail on Sunday, Crain’s, thebusinessdesk.com, North West Business Insider, the MEN, Liverpool Daily Post