Bury’s got The Rock Factor

December 7th, 2010
C&T

As XFactor reaches its conclusion (vote Matt Cardle) and Strictly filters down to the top 5, people of Bury are also being treated to their very own array of talented performers as local singers, dancers and musicians battle it out in ‘Street Stars’ at The Rock.

We launched the Street Stars competition as an opportunity to showcase the best emerging talent in Bury, and the initial campaign was launched on The Rock’s popular Facebook page. Performers auditioned back in October with the final 8 chosen by our panel of judges which included representatives from Democracy PR, The Rock and David Agnew from Bury’s Met Theatre.

The 8 finalists are of an exceptionally high standard, and include an eclectic mix from original singer-songwriter Martin Poole, to teen street dance sensations Darcey & Paige.  Krazy Horse has even produced an exclusive Christmas song for the contest, aptly titled ‘Christmas at The Rock’.

The Street Stars have performed every Saturday at The Rock in the lead up to Christmas, and Democracy have launched an application that enables Facebook fans to vote for their favourite acts.  The act that receives the most votes will scoop a prize worth £1000 to help further their performance career.

The competition has seen fantastic online results with not only a massive increase in fans but also general activity (status likes, video views etc) and time spent on the site.  The competition has proved a phenomenal success.

So the Street Stars will continue at The Rock  over the next 2 weeks, with performances taking place on Saturday 11th and 18th December. Voting will carry on until January 7th 2011, when we will be announcing the overall winner.

View all the Street Stars, and vote for your favourite here

The Glee iPhone app

April 16th, 2010
glee_cast_fox-1

We love our iPhones…we LOVE Glee, so imagine how ridiculously happy I was this morning to discover the new Glee app.

Charlie had hardly finished telling me about the app and I was off downloading it and warming up my shaky vocal chords whilst practically cartwheeling into the meeting room to try it out.

The application allows you to sing along with the poptastic stars, share your songs on facebook, Email, Twitter and Myspace, listen to other hopeful/hopeless singers from around the world and link up with other Gleeks (Glee geeks for those of you who don’t know).

I’ve just listened back to my rather shocking version of ‘somebody to love’ that I sang with Rachel from Glee…I should be mortified that the rest of the office turned off the radio to listen to me do my best Mariah Carey impression, but I’m not, because I know that as soon as they have a go, they’ll be just as hooked as I am.

Thanks Apple, I didn’t think it was possible..but you’ve made me love my iPhone even more.

Right, enough of this, I’m off to practice my rendition of ‘Don’t stop believing!’

The new Glee iPhone app

April 16th, 2010
Glee

We love our iPhones.

We love Glee.

That is all.

(review from Hannah to follow, she’s singing in the board room right now)

Top of the apps

April 12th, 2010
Picture 2

I’m just having a quick look at the branded app chart from Brand Republic and it looks like app downloaders are a mixed bunch.

iSimples, which allows you to play a selection of phrases from the infurating little rodent (is it a rodent?) comes in first, followed by The National Trust’s local search tool and Auto-Trader’s car buying engine.

I was one of the millions who downloaded all of these last week and the week before, along with Creme Egg (4), Facebook – many moons ago (5) and Rightmove (11). These are the ones that have stuck around, I did have the Barclaycard water slide (15) for a while but it got old quick, and also had a notable lack of any useful branding but that’s by the by.

As I said at the start these apps are pretty diverse, indicating the fact that iPhone ownership has been and still is spreading like wildfire, but they do seem to have one thing in common; they’re free.

Like the majority of users of digital tools and content iPhone users aren’t that happy to pay. I bought my first paid for app for the grand sum of 69p last week and it was a tough decision, it was sleep cycle by the way and I’m loving analysing my sleep rhythms.

Branded apps are a great way to interact with the public and even though app development can be a costly business, brands see it as a good investment to fork out for one. In the end they’re just another way to engage possible customers for your product or service and the most successful branded apps do tend to be free.

Unless of course you’re Jamie Oliver, whose $7.99 cookery app has been flying off the shelves…