Just So with BabyDeli from Democracy PR on Vimeo.

This weekend for BabyDeli we’ve been at the delightful Just So festival with a pop up gastro restaurant for the under 2s.

It’s the first time that Louise has invested in live event activity to support brand building and the team at Democracy managed every aspect of the campaign – from the design and production of the vinyl branding, the management or the kitchen and the data capture tool – all supplemented by a social media campaign.

The event was fantastic, the visitor profile matched the BabyDeli target customer perfectly – and the cafe proved a real success with some parents popping along twice a day to feed their little ones delicious BabyDeli food.

The lovely Hannah also managed to secure a break at luxury family hotel Calcot Manor to encourage parents to check out the new facebook.com/LoveBabyDeli page.

We’ll upload more photos and some video footage later today. Can’t wait for next year!

Congratulations to Louise Duerr of BabyDeli this morning who won the Entrepreneur award at last night’s Salford Business Awards.

Much fun was had by all at the flashy part at The Lowry Hotel and we’re really proud of Louise and her team.

We’ll have some even bigger news from Louise soon so watch this space…

Working for a client who produces baby food – means that we’re always on the look out for baby related strories and initiatives that might be a media opportunity for the BabyDeli brand. Childhood obesity usually tops the list, but this week it was the launch of a Baby Lottery that caught our attention.

A human egg is being given away this week to a woman plucked from the audience at a fertility seminar. The ‘lottery’ winner is to receive £13,000 worth of IVF treatment and is set to link US based IVF clinics and British clinics in an order to sidestep strict UK payment and guidance laws.

Anti-IVF payment for profit regulations mean a British donor can expect to get £250 for her eggs and supplies are drying up. US donors however are paid up to £6,000 a time and therefore, unsurprisingly, up to 500 students a month donate eggs in order to help pay for their education.

Consultants at the London Bridge Centre and IVF Institute in Fairfax, Virginia, are hoping Wednesday’s event will start a transatlantic trade to help with the lack of donors in England and believe that this lottery style event will attract people as it does in consumer driven America.

This randomly picked winner will not only get the egg but will be able to leaf through profiles of donors, who are generally pretty, university educated young women and then choose who they would like to donate an egg to them.

It’s apparent that there is a need to increase the number of eggs donated in Britain, but creating a “win a baby” competition can’t be the way.

As a PR professional operating in the baby market, I understand that organisations have a responsibility to market their products in the right way. As a woman I can understand the desperation couples feel when they want a child and simply can’t have one. As an auntie i understand the joy that a little girl or boy brings to a family. But as a human being, i can only ask the question . . .  How do you tell a child that he/she was the prize in a lucky dip?

DEMOCRACY PR has been appointed by handmade frozen organic baby food producer BabyDeli to support its national roll out in Waitrose.

It is the first time that BabyDeli has retained the services of a PR agency having previously supported the brand with freelancers. The new listing at Waitrose adds to the brands availability in premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

Manchester-based Democracy, won the account after a competitive pitch.
Based in Irlam, Salford-based BabyDeli currently sells 12,500 meals a month and has an annual turnover of £300,000.

BabyDeli adds another growing brand to Democracy’s stable. Clients working with the agency include Baxter’s Licensed Brands, food manufacturer Duerr’s, The Gentry Grooming Company and Psycuity.

Thebusinessdesk.com

Guess what?! Democracy PR has just picked up some new business from a handmade frozen organic baby food producer called BabyDeli to support their national roll out in Waitrose.

This is the first time that BabyDeli has retained the services of a PR agency – so we’re very pleased to have picked up the win following a competitive pitch.

We’ve already managed to get the brand in The Grocer in a few weeks, a slot on BBC Radio Manchester and a visit from a Grocer journalist who is coming up to have a look around their production facilities and to meet the MD later this month (it’s been a busy morning).

The new listing at Waitrose is the latest win for the range which is currently stocked by premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

As well as lots of trade activity, we’re putting into place an online web strategy to engage the massive mum community and have targeted many mummy twitter users to get their little ones to try the product for themselves.

With all these cute baby images about and fantastic products to taste – I just have to make sure the Democracy team don’t get too broody!

Since we first met Louise Duerr of BabyDeli last month it’s been baby central here at Democracy Towers. Which might explain Jen’s Facebook status ‘it’s all about the babies’ to those of you who were alarmed and confused.

A couple of my close friends have little ones, and I’m ashamed to say that the moment the baby pops out the friend tends to pop out of the nights at the pub and trips to the cinema. I’m sure this is as much to do with them as it is with me but I’ve been finding all our intensive baby research fascinating.

I’ve always imagined having a baby meant your social contact was limited to a little squishy blob and cbeebies but it seems not. Mum’s are making the most of the internet to chat to each other; and mostly not even about their babies.

This month though seven lucky headed off to Disney Land Florida for a week, as chronicled by the very excited Linda of influential parent blog ‘You’ve got your hands full’. The trip was organised by Marketing Agency Digital Outlook who are setting up a directory of mum bloggers.

It’s interesting that they’re using this method of pulling together mum bloggers in one place but I wonder whether it’s just a plan to cut out the leg work and not get truly involved in the mum blogging community.

I’m really looking forward to introducing Louise to the various mum blogs and networks and I think as a real mum with a passion for healthy baby food she’ll fit right in; after all, as we always say ‘no-one likes a broadcaster’.