Richard was so well behaved last time that they asked him back for coffee on BBC Radio Manchester. His previous host for the morning coffee slot, Heather Stott, was covered for by Becky Want and Richard once again managed to charm the ladies with his talk of Cougars, pies and Angel Delight.

Guess what?! Democracy PR has just picked up some new business from a handmade frozen organic baby food producer called BabyDeli to support their national roll out in Waitrose.

This is the first time that BabyDeli has retained the services of a PR agency – so we’re very pleased to have picked up the win following a competitive pitch.

We’ve already managed to get the brand in The Grocer in a few weeks, a slot on BBC Radio Manchester and a visit from a Grocer journalist who is coming up to have a look around their production facilities and to meet the MD later this month (it’s been a busy morning).

The new listing at Waitrose is the latest win for the range which is currently stocked by premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

As well as lots of trade activity, we’re putting into place an online web strategy to engage the massive mum community and have targeted many mummy twitter users to get their little ones to try the product for themselves.

With all these cute baby images about and fantastic products to taste – I just have to make sure the Democracy team don’t get too broody!

Bright and early this morning I was at the Duerr’s factory and HQ in Wythenshawe to meet Catherine Murray, roving reporter for BBC Radio Manchester, to talk about Manchester Marmalade.

F Duerrs & Sons, the Manchester jam, marmalade and sweet spread manufacturers, have stepped up to the breakfast plate in a bid to reclaim our regional identity with the launch of Manchester Marmalade, a specially created marmalade for the people of Manchester.

Duerr’s have brought their 128 years of marmalade making know-how to produce the perfect marmalade with just the right levels of sweetness, orange variety, fruit content and thickness of peel to tickle the tastebuds of Mancunians – and BBC Radio Manchester came along to the factory to interview Richard Duerr and some of the Duerr’s team.

The Breakfast news is, perhaps predictably, a very early affair – and before 7.30 am the Democracy team, along with Catherine Murray and the Duerr’s spokespeople found themselves on the production line, wearing bright green hair nets, steel toe tapped shoes and high vis jackets.

If you were listening to Allan Beswick just before eight and again before nine you’d have heard Catherine chatting to Richard Duerr about the launch of the product and the money they hope to raise for Forever Manchester.

I was impressed by Catherine, the ‘marmalade correspondent’, who was a one woman traveling radio studio to all intents and purposes. Armed with just a mic, headphones and a transmitter (as well as a car with an enormous spike on the top) she interviewed, taste tested and vox-popped her way around Wythenshawe.

Good local content relevant to the audience clearly remains key to attracting and maintaining the radio audience – after all dragging oneself from sleep, arranging some toast (with maramalade of course), and the drive to work are all greatly eased and soothed by having someone who’s already been awake for a few hours chattering in the background.