During my time at Democracy, I’ve hit the phones to book in media visits for many different clients, from food to fashion. This week however, I got the chance to experience them for myself.
Along with the British Liver Trust, we took a trip to London to talk to health journalists about Eisberg alcohol free wine’s upcoming campaign with the charity.
Love Your Liver month is an initiative to encourage people to take two to three days off alcohol a week and to be more aware of their own liver health.
The campaign begins in January, so it was a fantastic opportunity to meet face to face with journalists, and to really engage them with the campaign. They loved our idea of a nationwide bus tour of pop up liver clinics, and even pledged, not without trepidation, to come and have their own livers tested when it hits London!
It was also good to hear the trust talk about the medical side of the initiative, reminding us how important liver health actually is, and how small lifestyle changes now can make the world of difference later on.
We had really great feedback and support for the campaign, and before we’d even boarded the train back to Manchester, we had an email confirming coverage in the Daily Mail Femail, followed by confirmation with Women’s Own!
More importantly, we have developed relationships with key journalists, which we can work hard to maintain and convert to coverage!
So now I know; that’s what media visits are all about!
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