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	<title>Democracy PR - Manchester PR, digital and social media agency &#187; Elgato</title>
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		<title>TV Update</title>
		<link>http://democracypr.com/2008/02/27/tv-update/</link>
		<comments>http://democracypr.com/2008/02/27/tv-update/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 13:20:32 +0000</pubDate>
		<dc:creator>Jennifer O'Grady</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Elgato]]></category>
		<category><![CDATA[imac]]></category>

		<guid isPermaLink="false">http://democracypr.com/wp/?p=25</guid>
		<description><![CDATA[Retweet The continuing saga of my TV-less world continues (new readers start here) as the nice man from DHL has just delivered my Elgato Hybrid, turning my 20&#8243; iMac into, well, a tele. Set-up took all of three minutes &#8211; gotta love Macs &#8211; and I&#8217;m now watching BBC News 24 from my Virgin Media [...]]]></description>
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</div><p><strong>The continuing saga of my TV-less world continues (new readers start <a href="http://democracypr.com/wp/?p=15">here</a>) as the nice man from DHL has just delivered my Elgato Hybrid, turning my 20&#8243; iMac into, well, a tele.</strong></p>
<p>Set-up took all of three minutes &#8211; gotta love Macs &#8211; and I&#8217;m now watching BBC News 24 from my Virgin Media box on my &#8220;new&#8221; flat screen TV (with built-in computer).</p>
<p>(The set-up is this: VM box, Wii, PS2, turntable and DVD player all go into an amp/receiver. Sound goes to the 6 speakers, video signal now goes to the iMac).</p>
<p>So &#8211; two vital questions: is the picture good? Oh, yes. Not as sharp as my old CRT perhaps but better than many LCDs I&#8217;ve seen. And &#8211; possibly more importantly &#8211; is everything in sync? So far, so good. There appears to be no timing issues with the tele, the PS2 works (on a quick test) and I now have the advantage of being able to watch all my media (online, offline, disc and download) through one device.</p>
<p>Ok, I&#8217;ve admitted it before, I am a geek but, ignoring that for a second, what&#8217;s not to like about this arrangement? Was it hard to set-up? No. Is it easy to use? Most definitely. Can I seamlessly switch between BBC News 24, YouTube and a video podcast I just downloaded? Yes &#8211; and so can my five year-old daughter.</p>
<p>The lines between delivery mechanisms are already starting to blur &#8211; look at the BBC&#8217;s iPlayer as one example &#8211; and the tipping point for this stuff to move from geeks to &#8220;Joe Public&#8221; isn&#8217;t too far.</p>
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		<title>Quick thought.</title>
		<link>http://democracypr.com/2008/02/15/quick-thought/</link>
		<comments>http://democracypr.com/2008/02/15/quick-thought/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 08:31:35 +0000</pubDate>
		<dc:creator>Jennifer O'Grady</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Elgato]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Retweet So, about two weeks ago my TV stopped working. It switched on, well the button moved, but then there was just a clicking noise deep inside its bowels somewhere. Deep inside? Yes, I still have an old-fashioned CRT TV. 32 inches of widescreen pleasure with a picture sharper than any LCD or plasma screen [...]]]></description>
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</div><p><strong>So, about two weeks ago my TV stopped working. It switched on, well the button moved, but then there was just a clicking noise deep inside its bowels somewhere. </strong></p>
<p>Deep inside? Yes, I still have an old-fashioned CRT TV. 32 inches of widescreen pleasure with a picture sharper than any LCD or plasma screen I&#8217;ve ever seen.</p>
<p>Yes it&#8217;s a big so &#8216;n&#8217; so but such is the layout of my house that it fits nicely into one of the alcoves next to the chimney breast. Anyway, I digress.</p>
<p>So, the tele packed up and, being a busy chap, I needed something to use in its place whilst it got fixed &#8211; or condemned. Step forward my trusty 20&#8243; <a href="http://www.synthtopia.com/news/05_05/images/Apple_iMac_g5.jpg" target="_blank">iMac</a> .</p>
<p>What&#8217;s not to like? 20&#8243; crystal clear widescreen, the audio goes straight into my surround sound amplifier, it plays DVDs through the built in drive, it plays any video file I throw at it through software, it controls my enormous iTunes library, I can connect to Internet TV stations&#8230;. etc. The only downside is there&#8217;s no way of playing my PS2 or Wii (for the kids you understand) and my Virgin TV subscription is a waste.</p>
<p>Well, I thought it was anyway.  Then I did some digging &#8211; and found the <a href="http://www.atpm.com/13.08/images/eyetv-hardware.jpg" target="_blank">Elgato Hybrid</a>. The USB connector connects to the iMac, the video from the PS2, Wii, Virgin set-top box etc. connect via composite (the yellow cable in the picture), turning the iMac into a very fancy flatscreen TV. It costs £70.</p>
<p>I know I&#8217;m a geek, I embrace my geek status but this could be a perfect example of what I always say about technology: that I don&#8217;t love it for its own sake but for what can be done with it.  What&#8217;s not to like about a TV screen that plays anything and everything you throw at it &#8211; and for £70 that could be what I have.</p>
<p>Mmmm&#8230;. I wonder.</p>
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