Leadership Debate or Pub…you choose

April 23rd, 2010
party leaders

I settled down last night with a bowl of popcorn, glass of wine and the twitter search on #leadersdebate to watch the second of the leaders debates on BBC News along with 4.1 million others. Not everyone stuck around from last week though; there were 9.4 million of us watching when ITV aired the first televised debate.

The first debate had me edging closer to the telly, silencing anyone who dared speak and not being able to tear myself away even to eat! This debate however just didn’t seem to have the same impact for me. I’d already experienced the ‘first ever’  aspect of the debates, heard the little jibes and witnessed David Cameron’s impressive use of make-up!

It is clear that the televised debate has struck a chord with the British public and pushed the UK electoral system in a completely new direction, but the drop in viewing figures outlined on today’s media guardian had me questioning the reasons for such a fall in viewers. We all enjoyed the gladiatorial thrashings of each of the candidates in the first round of debates, but couldn’t be bothered to switch from the football for a second round!

A point of interest for me last night however was the disagreement between the parties about the affects of a hung parliament, with Clegg being the only one to calmly point out that, “The world won’t end. We’ll talk to each other to provide the good government, the sound government, that you deserve….You deserve a government where we put your interests first and don’t allow everything, constantly, to be hijacked by political pointscoring.”  Well said Mr Clegg and maybe it wouldn’t actually be such a bad thing to happen.

As far as keeping the attention of the general public goes, maybe it’s true and the modern world really does lead to a decreased attention span.  Maybe the organisers of the debates could take a leaf out of  The X Factor’s book and start with a larger number of candidates, knocking them out week by week, or have a Britains Got Talent style buzzer for when they get boring?

Anyway, everyone knows that the third film in a horror trilogy is the bloodiest and has the most deaths… I’ll have my popcorn at the ready to see if the same applies for the third leaders debate!

Have I got news for you

March 26th, 2009

Figures out today show that Sun Online has stolen the top spot from Guardian.co.uk to become the most popular news website in the UK.

Telegraph.co.uk comes in second,  Guardian.co.uk falls to third and Times Online is fourth.

The whole report published by ABCe is full of stats and figures which you can read in a slightly more friendly form on the Guardian’s Media section.

Although all except Telegraph.co.uk saw a fall in unique users from January’s figures every site saw massive increases since this time last year. Guardian.co.uk is up 30%, with the Times Online up 52% and Sun Online up a massive 118%.

The Daily Twitter

March 19th, 2009

Having such a hectic lifestyle, I rarely have time to sit down and read a whole newspaper. Instead I prefer my news to come in a concise 140 characters beamed to me as it happens. It seems I’m not the only one:

Last week Hitwise recorded that Twitter received more homepage visits than the Guardian, Times, Sun, Telegraph and Google News UK. (figures didn’t include hits via applications such as Tweetdeck or Twitterrific.)

It’s not that we’re getting the full story in those 140 characters; Twitter is becoming the place to go for the very latest news.

During February, Hitwise reported that 9.6% of Twitter’s downstream traffic went to News and Media websites, and 41% of that went to the News and Media – Print sub-category, which is dominated by the newspaper sites.

If the consumer is getting it’s news from Twitter – then PR needs to ‘get’ the power of Twitter very quickly.