Celeb spotting or stalking?

June 29th, 2010
LoveMeterCS

Take one top celeb magazine add smart geo technology and out comes the new ‘celebspotter’ iphone App from OK!

For a mere £1.79  the App allows you to hunt out regular celeb haunts in your area,  giving you a stronger chance to potentially spot one of your favourite celebs or  simply eat and drink in the same venues as your favourite local stars.

The information used is already available in the public domain, and OK! magazines group internet controller assured; “It doesn’t tell you where celebs are and it doesn’t tell you where they will be”,  so no privacy issues are crossed, the app simply gives you an easy route to cruising like the… well, the Cruise’s!

Although this App has got the ‘privacy police’ up in arms, it’s the ideal app for those with a  soft spot for celeb culture to feel like they are walking in the steps of the stars…. that’s walking people, NOT stalking!

First meeting of Open Data Manchester

April 29th, 2010

Slightly late blog on this one as the event took place on Tuesday night but Hannah and I were running all over London with Jack Daniel’s in tow to give our friends at various publishing houses their first try of the new Jack Daniel’s Barbecue Sauces yesterday.

Held at the MDDA building on Portland Street the event was really my first foray into the open data field and as I don’t profess to be an expert I thought I might just share some of the links used in the meeting to demonstrate the principles and potential of open data:

A good place to start seems to be Tim Berners-Lee giving a TED talk on his view of how open data will shape the future of the internet.

If you’re partial to a nice graphic, and I certainly am, then check out this baby from the Sunlight Foundation to demonstrate how open data policies can be used by and influence society.

For me, by far the best use of open data demonstrated on Tuesday was an app called San Francisco Trees which uses data that the council already had about when and where trees had been planted, to create an iPhone app that allows users to get data on any tree they happen to be standing in front of.

The same company has created apps for finding pharmacies, doctors and postboxes but that seems a lot less fun to me.

This is an example of asking permission to use data that a public body has but doesn’t bother to share, which seems to me to be an important part of the open data movement. In a similar move the Open Election Data project is seeking to gather election data that councils hold as standard into one easy to access place.

Open data can also inspire people to gather data themselves; as in the case of open streetmap, a response to other online mapping tools not giving access to their data. Instead users have mapped large parts of the world themselves and have shared the data freely for use by the public and developers.

What struck me on Tuesday night was that even though I thought I had access to a lot of data, I don’t, at least not in a ‘useful’ form. The talk opened with the example of the Transport for London website which publishes massive amounts of information every day about tube, train and bus times. Yet this data is only accessible on the platform of the TFL’s own website. If you want to use it to compare house prices, crime rates and public transport connectivity for example, you can’t.

With lesson number on learnt I’m very much looking forward to next month’s meet up and  getting to grips with where open data can really take us.

Top of the apps

April 12th, 2010
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I’m just having a quick look at the branded app chart from Brand Republic and it looks like app downloaders are a mixed bunch.

iSimples, which allows you to play a selection of phrases from the infurating little rodent (is it a rodent?) comes in first, followed by The National Trust’s local search tool and Auto-Trader’s car buying engine.

I was one of the millions who downloaded all of these last week and the week before, along with Creme Egg (4), Facebook – many moons ago (5) and Rightmove (11). These are the ones that have stuck around, I did have the Barclaycard water slide (15) for a while but it got old quick, and also had a notable lack of any useful branding but that’s by the by.

As I said at the start these apps are pretty diverse, indicating the fact that iPhone ownership has been and still is spreading like wildfire, but they do seem to have one thing in common; they’re free.

Like the majority of users of digital tools and content iPhone users aren’t that happy to pay. I bought my first paid for app for the grand sum of 69p last week and it was a tough decision, it was sleep cycle by the way and I’m loving analysing my sleep rhythms.

Branded apps are a great way to interact with the public and even though app development can be a costly business, brands see it as a good investment to fork out for one. In the end they’re just another way to engage possible customers for your product or service and the most successful branded apps do tend to be free.

Unless of course you’re Jamie Oliver, whose $7.99 cookery app has been flying off the shelves…