April 29th, 2010
Slightly late blog on this one as the event took place on Tuesday night but Hannah and I were running all over London with Jack Daniel’s in tow to give our friends at various publishing houses their first try of the new Jack Daniel’s Barbecue Sauces yesterday.
Held at the MDDA building on Portland Street the event was really my first foray into the open data field and as I don’t profess to be an expert I thought I might just share some of the links used in the meeting to demonstrate the principles and potential of open data:
A good place to start seems to be Tim Berners-Lee giving a TED talk on his view of how open data will shape the future of the internet.
If you’re partial to a nice graphic, and I certainly am, then check out this baby from the Sunlight Foundation to demonstrate how open data policies can be used by and influence society.
For me, by far the best use of open data demonstrated on Tuesday was an app called San Francisco Trees which uses data that the council already had about when and where trees had been planted, to create an iPhone app that allows users to get data on any tree they happen to be standing in front of.
The same company has created apps for finding pharmacies, doctors and postboxes but that seems a lot less fun to me.
This is an example of asking permission to use data that a public body has but doesn’t bother to share, which seems to me to be an important part of the open data movement. In a similar move the Open Election Data project is seeking to gather election data that councils hold as standard into one easy to access place.
Open data can also inspire people to gather data themselves; as in the case of open streetmap, a response to other online mapping tools not giving access to their data. Instead users have mapped large parts of the world themselves and have shared the data freely for use by the public and developers.
What struck me on Tuesday night was that even though I thought I had access to a lot of data, I don’t, at least not in a ‘useful’ form. The talk opened with the example of the Transport for London website which publishes massive amounts of information every day about tube, train and bus times. Yet this data is only accessible on the platform of the TFL’s own website. If you want to use it to compare house prices, crime rates and public transport connectivity for example, you can’t.
With lesson number on learnt I’m very much looking forward to next month’s meet up and getting to grips with where open data can really take us.
by Charlotte Morley
and tagged iPhone, iPhone App, MDDA, Open Data, Open Election Data project, open streetmap, San Francisco Trees, Sunlight Foundation, TED, TfL, Tim Berners-Lee
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April 16th, 2010
We love our iPhones…we LOVE Glee, so imagine how ridiculously happy I was this morning to discover the new Glee app.
Charlie had hardly finished telling me about the app and I was off downloading it and warming up my shaky vocal chords whilst practically cartwheeling into the meeting room to try it out.
The application allows you to sing along with the poptastic stars, share your songs on facebook, Email, Twitter and Myspace, listen to other hopeful/hopeless singers from around the world and link up with other Gleeks (Glee geeks for those of you who don’t know).
I’ve just listened back to my rather shocking version of ‘somebody to love’ that I sang with Rachel from Glee…I should be mortified that the rest of the office turned off the radio to listen to me do my best Mariah Carey impression, but I’m not, because I know that as soon as they have a go, they’ll be just as hooked as I am.
Thanks Apple, I didn’t think it was possible..but you’ve made me love my iPhone even more.
Right, enough of this, I’m off to practice my rendition of ‘Don’t stop believing!’
by Charlotte Morley
and tagged App, Apple, Don't Stop Believin', Glee, iPhone
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April 16th, 2010
We love our iPhones.
We love Glee.
That is all.
(review from Hannah to follow, she’s singing in the board room right now)
by Charlotte Morley
and tagged App, Apple, Glee, iPhone
Posted in Democracy, Internet detritus, Media, social media | No Comments »
April 12th, 2010
I’m just having a quick look at the branded app chart from Brand Republic and it looks like app downloaders are a mixed bunch.
iSimples, which allows you to play a selection of phrases from the infurating little rodent (is it a rodent?) comes in first, followed by The National Trust’s local search tool and Auto-Trader’s car buying engine.
I was one of the millions who downloaded all of these last week and the week before, along with Creme Egg (4), Facebook – many moons ago (5) and Rightmove (11). These are the ones that have stuck around, I did have the Barclaycard water slide (15) for a while but it got old quick, and also had a notable lack of any useful branding but that’s by the by.
As I said at the start these apps are pretty diverse, indicating the fact that iPhone ownership has been and still is spreading like wildfire, but they do seem to have one thing in common; they’re free.
Like the majority of users of digital tools and content iPhone users aren’t that happy to pay. I bought my first paid for app for the grand sum of 69p last week and it was a tough decision, it was sleep cycle by the way and I’m loving analysing my sleep rhythms.
Branded apps are a great way to interact with the public and even though app development can be a costly business, brands see it as a good investment to fork out for one. In the end they’re just another way to engage possible customers for your product or service and the most successful branded apps do tend to be free.
Unless of course you’re Jamie Oliver, whose $7.99 cookery app has been flying off the shelves…
by Charlotte Morley
and tagged App, iPhone, iPhone App, iSimples, Sleep Cycle
Posted in Uncategorized | No Comments »
May 19th, 2009
If you want to be at the forefront of any subject there is no better way than to check it out online.
This week, I’ve been swotting up with Stanford University, who have utilised iTunes-U (a learning focused section on iTunes) to go one step further and produce a series of free public lectures. They focus on how to build iPhone applications and have proved incredibly popular with over one million downloads in only seven weeks.
The lectures are recorded from live classroom teachings delivered by Apple engineers. Apple currently has around 40,000 iPhone applications with new and amusing ‘apps’ being created daily.
With applications being touted as the new brand advertising – it’s no wonder the lectures have been so well received.
by ross
and tagged advertising, Apple, iPhone, iphone applications, Standford University
Posted in Gone surfing, Marketing | No Comments »
March 12th, 2009
Yesterday Apple released a new iPod shuffle, and it talks.
No really, apparently it’s just too little to have a screen (it’s smaller than an AA battery), and this is why rather than showing you what’s playing, it tells you.
How clever is that? What I’m coming to learn though, as I become acquainted with my new MacBook, is that the whole damn operation is just clever. Not in a geeky showy-offy way either, in an actual, practical useful clever way.
Why trawl through loads of windows on your desktop when you could swing the cursor into the corner and get them to line up neatly? Why change all the settings on each of your iPhone functions separately when you could have them gathered together under one button?
When I read the stories about the new shuffle though it dawned on me that perhaps Apple are too clever for their own good. A couple of years ago I got a lovely shiny 80GB iPod classic as a present and it’s still going strong. So I’m reluctant to get an iPhone (I have a phone too you see) and I definitely don’t need a shuffle.
I’m sure there are a few people who’ll throw their old non-talking shuffle aside and rush out to buy the new one, but to the rest of us the old one’s still working fine thanks very much.
by Jennifer O'Grady
and tagged Apple, iPhone, iPod Shuffle, macbook
Posted in Technology | No Comments »
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