How-Do covers the story too . . . .

June 2nd, 2009
Child’s play as BabyDeli turns to Democracy
Tuesday, 02 June 2009
Democracy PR has been brought in by frozen, organic baby food producer BabyDeli, to support its national distribution across Waitrose stores.

Child’s play as BabyDeli turns to Democracy

The agency has been briefed to raise the profile of the company with the consumer, grocery and food service media. It will focus on its organic, hand-made nature.

The nationwide roll-out means the products will be available via Ocado, John Lewis Cafes and a number of health-food stores.

Democracy was brought in following a competitive pitch:

“We produce a unique range of products and it’s important for us to communicate to mums that we offer the convenience of frozen baby food without having to compromise on handmade quality values,” explained Louise Duerr.

“Democracy impressed us with their great contacts, creative ideas and their hard working approach and I’m looking forward to sharing news about our products in both traditional and social media.”

Check out the Democracy PR win story on How-Do plus lots of other news!

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TheBusinessDesk.com report on our latest win

June 2nd, 2009

DEMOCRACY PR has been appointed by handmade frozen organic baby food producer BabyDeli to support its national roll out in Waitrose.

It is the first time that BabyDeli has retained the services of a PR agency having previously supported the brand with freelancers. The new listing at Waitrose adds to the brands availability in premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

Manchester-based Democracy, won the account after a competitive pitch.
Based in Irlam, Salford-based BabyDeli currently sells 12,500 meals a month and has an annual turnover of £300,000.

BabyDeli adds another growing brand to Democracy’s stable. Clients working with the agency include Baxter’s Licensed Brands, food manufacturer Duerr’s, The Gentry Grooming Company and Psycuity.

Thebusinessdesk.com

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