Is Mr. Jack Daniel the best host in the world?

October 27th, 2010
Picture 8

I think you’d find a group of 16 lucky people across the UK this week who would agree that he is, after a weekend in his hometown of Lynchburg, Tennessee.

On Wednesday last week two lucky members of the Democracy team and 14 competition winners boarded a plane and headed for the weekend of a lifetime.

Between touring the distillery, a private tasting with the master taster, partying on barbecue hill and VIP access to the World Championship Invitational Barbecue there was plenty of soaking up the atmosphere and southern hospitality that Lynchburg is famous for.

Winners from Delicious, Asda, Stuff, The Telegraph, Times plus, The Mail Online and the Jack Daniel’s Barbecue Sauces website were lucky to be drawn from tens of thousands of entries and, even if it’s getting a little chilly to barbecue now, with the skills they picked up I’m sure it’ll be Jack Daniel’s Glazed ham this weekend.

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Tales from Tennessee

October 28th, 2009
Tennessee barrel house

The Democracy team experienced Lynchburg, Tennessee for the first time this weekend at the Jack Daniel’s 21st Annual Invitational BBQ championship, staged in the grounds of the legendary Tennessee whiskey distillery.

16 competition winners from the UK, plus one journalist from The Grocer joined us for the experience. The event (and our client the Jack Daniel’s BBQ Sauces brand) had been promoted across the national press including the Telegraph, Men’s Fitness and the Express, along with supermarket media Asda, Sainsbury’s and Delicious magazine.

The winners (and The Grocer) boarded the plane at Heathrow on Thursday and headed off for a five day whirlwind trip to the USA.

First stop, the Hilton in Nashville and a night of country and western in the many music bars in the city. After crashing out fairly early on (jet lag!) we awoke refreshed for what promised to be a day of exceptional eating . . . .a hearty breakfast, followed by a traditional deep south lunch at Miss Mary Bobo’s boarding house, a tour of the distillery, tasting session and dinner on BBQ Hill.

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