Given everything that the internet can tell us about our clients, customers and ourselves, it’s almost unforgivable for new business approaches to be made without some basic desk research.

Our landing page gives you an idea of what we do, who we work with and a quick click to the team page tells you who the team are. We really do make it easy.

For the sake of saving their blushes, I’ve removed the details of the ad agency who sent this, however … let’s be honest, I don’t think they’ll ever see it.

SUBJECT: Digital PR

Sent to: info@democracypr.com

Hi

Do you guys offer your clients any digital services , or do you include them in any pitch work? e.g social media – facebook apps, iPhone apps, micros sites, games, data collection sites etc?

Mark

From: Jennifer O’Grady [mailto:jennifer@democracypr.com]

Sent: 19 July 2010 10:46

To: Mark

Yes we do

Sent from my iPhone

SUBJECT: Digital PR

Sent to: jennifer@democracypr.com

Hi Jennifer

In house or do you outsource?

I’m actually after a partnership – we have all the skills to make iphone app, mobile apps, facebook applications, custom facebook landing pages microsites, games , viral – all the things clients want as we see a shift from traditional media and move to have campaigns which have a digital element or elements to them.

In recent months we have started working with PR agencies , so that they can be confident when pitching campaigns or for new clients that they can include a digital element.

If you want pop into our Leeds HQ – top floor penthouse office, I’d be happy to spend 20 mins with you and explain how we can help.

+ don’t worry we are very used to working with NDA’s so you can rest assured that your clients are kept safe!

From: Jennifer O’Grady [mailto:jennifer@democracypr.com]

Sent: 19 July 2010

To: Mark

Hi Mark

We do everything in house outside the app building, however, we also work with a number of different agencies to deliver that.

We have reciprocal arrangements with them, meaning that we send business in both directions.

I’m unlikely to be in Leeds over the next few weeks, but if you’re ever over in Manchester feel free to pop in, I’m sure I have 15 minutes that I can spare.

I can’t see him making the journey over to Manchester for a 15 minute chat, but that’s OK, because the truth is that they don’t really want our business, if they did, they’d have put the effort in.

Taking time to get to know your target consumer, to understand what they want and be able to apply it is a basic communication tool that every business benefits from.

This weekend, we’ve been working on the launch of The Rock in Bury, staging a social media campaign that has amassed almost 3,000 fans in less than two weeks.

The heart of this campaign has been to really get to know and understand what the people of Bury want from their new retail and leisure destination. Some love it, some have areas where they believe it can be improved – but every one of those 3,000 fans know that The Rock is listening to them and cares enough to want and keep their business.