It’s been all go with Twitter today. First we read on Mashable this morning that 60% of users quit within the first month, although this isn’t massively worrying as everyone I know did the same thing with Twitter and took their time to come back to it.

The second thing isn’t Twitter’s problem but National Rail. At Democracy, we are fans of Twitter and help our clients to learn about how to make the most of the medium. We always advise clients to approach with caution and learn about how it works before jumping in.

Sadly, the chaps at National Rail took a blind leap into the Twitterverse to promote their 2 for 1 offers on attractions using a twitter feed that pulled in London news. So far so good.

Unfortunately, along with all the great days out in the capital, the feed also included tweets are about other London news including the 7/7 bombing and a teenager being stabbed. Making anyone want to pop down to London reconsider.

Although the automated twitter feed may have seemed like a good idea (clever computers slaving away for little cost) – in reality, they removed the human filter, and transformed a social tool into an old style broadcasting one – which simply doesn’t work anymore.

I use Twitter mostly for work to keep in touch with journalist and business contacts but undoubtedly my favourite twitter moments are when people mention their kids, or their cycle to work.

Twitter is personal and if you try and broadcast the twitterverse, you’ll trip yourself up.