Democracy PR goes ga-ga for BabyDeli

June 1st, 2009

Guess what?! Democracy PR has just picked up some new business from a handmade frozen organic baby food producer called BabyDeli to support their national roll out in Waitrose.

This is the first time that BabyDeli has retained the services of a PR agency – so we’re very pleased to have picked up the win following a competitive pitch.

We’ve already managed to get the brand in The Grocer in a few weeks, a slot on BBC Radio Manchester and a visit from a Grocer journalist who is coming up to have a look around their production facilities and to meet the MD later this month (it’s been a busy morning).

The new listing at Waitrose is the latest win for the range which is currently stocked by premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

As well as lots of trade activity, we’re putting into place an online web strategy to engage the massive mum community and have targeted many mummy twitter users to get their little ones to try the product for themselves.

With all these cute baby images about and fantastic products to taste – I just have to make sure the Democracy team don’t get too broody!

Yummy mummies

May 11th, 2009

Since we first met Louise Duerr of BabyDeli last month it’s been baby central here at Democracy Towers. Which might explain Jen’s Facebook status ‘it’s all about the babies’ to those of you who were alarmed and confused.

A couple of my close friends have little ones, and I’m ashamed to say that the moment the baby pops out the friend tends to pop out of the nights at the pub and trips to the cinema. I’m sure this is as much to do with them as it is with me but I’ve been finding all our intensive baby research fascinating.

I’ve always imagined having a baby meant your social contact was limited to a little squishy blob and cbeebies but it seems not. Mum’s are making the most of the internet to chat to each other; and mostly not even about their babies.

This month though seven lucky headed off to Disney Land Florida for a week, as chronicled by the very excited Linda of influential parent blog ‘You’ve got your hands full’. The trip was organised by Marketing Agency Digital Outlook who are setting up a directory of mum bloggers.

It’s interesting that they’re using this method of pulling together mum bloggers in one place but I wonder whether it’s just a plan to cut out the leg work and not get truly involved in the mum blogging community.

I’m really looking forward to introducing Louise to the various mum blogs and networks and I think as a real mum with a passion for healthy baby food she’ll fit right in; after all, as we always say ‘no-one likes a broadcaster’.