Guess what?! Democracy PR has just picked up some new business from a handmade frozen organic baby food producer called BabyDeli to support their national roll out in Waitrose.

This is the first time that BabyDeli has retained the services of a PR agency – so we’re very pleased to have picked up the win following a competitive pitch.

We’ve already managed to get the brand in The Grocer in a few weeks, a slot on BBC Radio Manchester and a visit from a Grocer journalist who is coming up to have a look around their production facilities and to meet the MD later this month (it’s been a busy morning).

The new listing at Waitrose is the latest win for the range which is currently stocked by premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

As well as lots of trade activity, we’re putting into place an online web strategy to engage the massive mum community and have targeted many mummy twitter users to get their little ones to try the product for themselves.

With all these cute baby images about and fantastic products to taste – I just have to make sure the Democracy team don’t get too broody!