National print, radio and TV cover the launch of Duerr’s easy open jar lid.

April 14th, 2011
Picture 2

This week, Democracy got people talking about our client Duerr’s with coverage on Daybreak, The Mail, The Express and Radio 4. The revolutionary product launch – a new easy open lid – will bring an end to jam jar opening misery for millions.

Dr Hillary described the product live on Daybreak as “fantastic for people with arthritis” while beefy Adrian Chiles was concerned that his place at the family breakfast table as ‘strong man’ might be over.

Full coverage list to date (6pm, 14 April) as follows:

At 6am ….

Duerr’s Orbit cap on Daybreak from Democracy PR on Vimeo.

And again at 7am ….

Duerr’s on Daybreak, take 2! from Democracy PR on Vimeo.

Daily Mail
Daily Express
Scottish Daily Express
Radio 4 You&Yours
Radio 2 Drivetime
BBC Radio Bristol
BBC Asian Network
BBC Radio Jersey
BBC Radio Norfolk
BBC Radio Northampton
Key 103
BBC Radio WM
BBC Radio Norfolk
BBC Radio Northampton
Manchester Evening News
How Do

THE MAIL

THE EXPRESS

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Fascinating Facts

March 5th, 2008

Social media is much more than just a Facebook page (although it’s a good start), there are many different ways of sharing your message and listening to what your public are saying about you.

Here’s a few ‘Fascinating Facts’ I’d like to share with you:

  1. There are 113m active blogs being monitored by Technorati. 1.6 million new posts are added every day, the equivalent to 18 updates a second
  2. 663k people download the BBC Radio 1 Chris Moyles podcast every month. 300k less than the ‘Best of Today’ from BBC Radio 4
  3. Two years ago – YouTube didn’t exist. Now it features more that 76m videos and 2.8m user channels
  4. The UK has 8.5m active Facebook users, 5m MySpace users and 4m Bebo users. The fastest growing Facebook demographic is the over 25s – and Bebo is the biggest network in Ireland and rapidly growing in Scotland.
  5. Skype’s 276m registered users around the world have clocked up 100 billion minutes using free Skype-to-Skype voice and video calls since 2003
  6. Wikipedia has 7m entries and over 6.5m people registered as “wikipedians” (check out sister site wikinews for collaborative citizen journalism)
  7. Flickr has 2 billion images online and 3 – 5m pictures are added every day (although Facebook has 4.1 billion photos on its site!)
  8. Micro-blogging is on the up. It’s predicted that 1m people are following Twitter

Your public are talking about you all over the web. Come on and join the conversation.

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MOD tackled by the power of the internet

February 29th, 2008

Until the Drudge Report broke the news yesterday afternoon, nobody knew that Prince Harry had been in Afghanistan for the past two months because of an agreed media blackout.

Or did they.

Author and former SAS soldier Andy McNab said he believed the Taliban would have been aware of Harry’s presence in Afghanistan even before the revelation. During an interview on Radio 4′s PM, he said he’d been offered amateur video footage of the Prince in Afghanistan as early as January.

Now, if the MOD knew, the media knew and the Taliban knew; then the only people left in the dark were us. The ordinary people.

The ethical argument over whether the Drudge Report should have broken the story or held the media blackout is something for their conscience.

But what it does demonstrate is that, however hard you try and keep something quiet, the actions of one of the “ordinary folk” when amplified by the power of the internet can change the media agenda and upset the official chain of command – all at the click of a mouse.

Welcome to the world of citizen media.

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