The anti-twitter brigade often don’t see the potential of the medium, opting to believe that time wasted engaging the public online is worth less than shouting from a hill with a loud hailer.
So we like how much news twitter is making lately, not just as a way of assessing the groundswell of public opinin on everything from politics to Glee, but as a tool that’s making news across the traditional press too.
This week, twitter God Stephen Fry (and one, assumes festival organisers at the Hay Festival in Wales) revealed the most beautiful tweet in an international competition. Although I’m not convinced the criteria for judging has been explained in any of the press reports, the festival said the most beautiful tweet – posted by Marc MacKenzie from Canada – read “I believe we can build a better world! Of course, it’ll take a whole lot of rock, water and dirt. Also, I’m not sure where to put it.”
The winning tweet was revealed by Fry, who paused from his daily musings about Apple to praise the message for its humour.
The combination – new medium, social participation through an engaging competition and celebrity backer secured column inches in over 100 traditional and online titles and catapulted awareness of the Hay Festival in Wales to a new, wider audience.
With this much potential, are you missing a trick not including twitter in your communications campaign?
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