Using Twitter to make news

June 8th, 2010
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The anti-twitter brigade often don’t see the potential of the medium, opting to believe that time wasted engaging the public online is worth less than shouting from a hill with a loud hailer.

So we like how much news twitter is making lately, not just as a way of assessing the groundswell of public opinin on everything from politics to Glee, but as a tool that’s making news across the traditional press too.

This week, twitter God Stephen Fry (and one, assumes festival organisers at the Hay Festival in Wales) revealed the most beautiful tweet in an international competition. Although I’m not convinced the criteria for judging has been explained in any of the press reports, the festival said the most beautiful tweet – posted by Marc MacKenzie from Canada – read “I believe we can build a better world! Of course, it’ll take a whole lot of rock, water and dirt. Also, I’m not sure where to put it.”

The winning tweet was revealed by Fry, who paused from his daily musings about Apple to praise the message for its humour.

The combination – new medium, social participation through an engaging competition and celebrity backer secured column inches in over 100 traditional and online titles and catapulted awareness of the Hay Festival in Wales to a new, wider audience.

With this much potential, are you missing a trick not including twitter in your communications campaign?

The new website

October 29th, 2009
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It’s all go over at Democracy Towers – and today has been a flurry of media calls along with a meeting about our new website.

New TV widgets, live twitter feeds and examples of the great work the Democracy team has been upto are all included, and of course the blogsite will remain a key feature. The site is and is developed by the WordPress guru Simon Wheatley, another Chorlton creative who has an absolute gift for beautifully designed sites, with simple usability (so much so that he’s recently been working on Stephen Fry, Hugh Laurie & the Royal Navy’s new site!).

It’s all looking very exciting, and fingers crossed we’ll be launching the site as we move into our brand new offices in just a few short weeks time.

Tweet tweet

February 20th, 2009

I’ve been umming and aahing about blogging on Twitter for some time now but I think that today is the day.

The main reason for this is that Twitter seems to be taking over a)The World and b) My Life. The first is manifested in all the coverage Twitter seems to be getting and the fact that Stephen Fry, who I follow, is complaining about journalists asking him about Twitter and not his new film/tv show.

The second is demonstrated by my feeling the need to Tweet whilst out for wine and tapas last night.

Last week a couple of friends asked me what this whole Twitter thing was all about and in my attempt to explain I made it sound incredibly narcissistic and quite dull. I also told them that they’d be on it in a month’s time and as addicted as me.

The great thing about Twitter is that it really should be incredibly self-involved and dull but it isn’t. It’s not just a high tech version of Heat magazine either.

Yes I now know what Stephen Fry and Boris Johnson are up to minute by minute but I also get nuggets of into on events from exhibitions to gigs going on in Manchester from @eventmatch.

It constantly evolves too, on average I’m finding a couple of new people/things to follow each day. Today’s addition is, I think, going to be particularly revolutionary as I’ve started to follow @pitchforkmedia, this means that every so often they suggest a song and I head off to blip.fm to listen to it.

Similarly I follow a couple of journalists and bloggers who point me in the direction of stuff that they’re reading or writing. Both of these demonstrate the genius of Twitter: people who know more about a particular subject than you do, be it themselves, new music or iPhones, effectively filter the internet and give you the interesting bits.