TheBusinessDesk.com report on our latest win

June 2nd, 2009

DEMOCRACY PR has been appointed by handmade frozen organic baby food producer BabyDeli to support its national roll out in Waitrose.

It is the first time that BabyDeli has retained the services of a PR agency having previously supported the brand with freelancers. The new listing at Waitrose adds to the brands availability in premium online retailer Ocado, John Lewis Cafes and a selection of healthfood stores nationwide.

Manchester-based Democracy, won the account after a competitive pitch.
Based in Irlam, Salford-based BabyDeli currently sells 12,500 meals a month and has an annual turnover of £300,000.

BabyDeli adds another growing brand to Democracy’s stable. Clients working with the agency include Baxter’s Licensed Brands, food manufacturer Duerr’s, The Gentry Grooming Company and Psycuity.

Thebusinessdesk.com

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To be followed or to follow

February 24th, 2009

Yesterday TheBusinessDesk.com launched on booming social networking site, Twitter.

It’s great to see so many new people and companies signing up to Twitter – it makes it more interesting for everyone in the Twitter community. New people, fresh ideas, different perspectives.

Since the Twitter page went live, @BusinessDesk_NW has attracted 28 followers (as of 6.30 this morning) and is being used by the editorial team as a new route to push out their existing content – but i can’t wait to see where the TheBusinessDesk.com goes next.

The potential for a news site/publication like TheBusinessDesk.com to use Twitter to engage with their audience and offer unique interaction experiences is really interesting.

Although TheBusinessDesk.com doesn’t currently follow anyone, I’m hoping that this will become part of their Twitter strategy, starting with the journalists who write for the site (NW Editor Chris Barry has recently joined Twitter), before including guest contributors and spanning to include some of the leading figures in NW Business.

Now that would be something that would be really interesting to follow.

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