Quora – the next big thing?

January 7th, 2011
Quora

Described by the founders as, ‘A continually improving collection of questions and answers created, edited, and organized by everyone who uses it’.  The website seems to be a cross between twitter and Wikipedia with the added bonus of running several useful features that facilitate collaboration such as being able to ask a follower to answer a question, tagging any question with topics-redirecting it to a range of users, and posting the question to your twitter/Facebook account.

But what use is it for me? From a work point of view, with a little bit of luck I might be able to get some useful insight from useful people; currently it’s the hugely influential ‘tech’ people that are asking and answering the questions, but as the community grows the timelines and topics will become increasingly congested- and I’d be better off putting my message in a bottle and throwing it into the sea.

My followers on Quora are a subset of my twitter followers, so i’m working in ever decreasing circles. Quora affords me less engagement and a smaller audience than twitter and makes a voyeur of me. The one big advantage is following topics and reading the insight of the high and mighty, i’ll just sit tight and wait until they ask for my input.

Regardless of its future Quora is a great platform for discussion and will prove to be a hotbed of ideas. Twitter for all its interactivity and brilliance doesn’t provide for prolonged multi-user discussion so with the speed that these sites develop and evolve it’ll undoubtedly be an exciting few weeks, days(!) as it finds its place on the social media landscape.

Gawping at Google

December 13th, 2010
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Google is the search engine of choice for most internet users, here’s a quick rundown of top searches in 2010.

Unsurprisingly Social Media behemoth Facebook was crowned as ‘the most searched term’ with such a huge amount of users searching for the site and of course new users looking to sign up, the top search item was written a long time ago.

The BBC’s news gathering credentials are undisputed, but perhaps the reason that the BBC has managed second place in this list might have everything to do with its Iplayer service streaming content to almost every computer in the country.

YouTube grows and grows, now with 2 billion videos streamed every day, it would be a huge surprise to see it usurped as the world’s leading video-hosting site. Hotmail too features prominently on the site and continues to evolve, now with Active View and Office docs its popularity remains strong.

In the midst of economic gloom a bidding site is assured of a top-five placing on this list, and with Ebay a well-established leader in the field it rightly assumes its place

It’s funny that Google makes it into its own list of search results, remembering that this a list of Google search results! Maybe Chrome users don’t realise their URL bar is also a default google search bar?  It’s unlikely though that web users are navigating to a Google search engine to search for Google’s search engine, but rather it’s a lazy search made by people looking for one of Google’s products; Documents, Android OS , Nexus phones, tablets, netbooks, maps, streetview (it’s endless).

Predictions for 2011

Surprisingly twitter is not on the list, despite its leading role in many breaking stories this year. Breaking news, celebrity spats and great trending topics will ensure Twiiter emerges onto this list next year.

Facebook’s lead will not last with so many browser plug-ins, extensions and a rise in social browsers such as Rockmelt, there shouldn’t be any need for anyone to browse to Facebook, it’ll be instant, a homepage or in-built function directing the masses to their most-used website. That’s not to mention the growing take-up of all the mobile apps that lead Facebookers directly to their friends.

Surely the BBC will maintain its heady place in the list, especially now that it plans to roll out to paying US customers, perhaps it might sneak onto the US list!

What this list shows however is that either web browser developers haven’t made bookmarks simple enough or it’s the average internet user that is simple. Google might be instant but we could all save time by navigating directly to our favourite sites by organising our bookmarks, simple.

Choose your twitter name with care

November 29th, 2010
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Anyone thinking creatively about choosing their twitter name should do their research and check out the tale of the American babysitter who decided to register @theashes, the nickname her boyfriend gave her.

Over the weekend, her followers rocketed from 300 to 5,525  as a confused or ‘stumped’ Ashley Kerekes received thousands of messages about cricket. After hours of bombardment, she cracked and sent this message: “I AM NOT A FREAKING CRICKET MATCH!!!” into the twittersphere.

Following on from the popularity, a campaign was launched to #gettheashestotheashes – and not to miss out on the PR opportunity the Qantas press office tweeted that the airline was bringing “@theashes to Australia for the Ashes”.

Not to miss a trick (unlike those behind our great cricketing institutions), quick thinking Kerekes has launched a T-shirt featuring her twitter outcry onsale for $19.99.

What’s more surprising to us is the lack of thought from those chaps responsible for The Ashes who appear to have missed the social media revolution and not got a grip of the way sports fans are communicating. Come on guys …. catch up!

Stars Die a Digital Death for Charity

November 29th, 2010
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Ever since the advent of the internet and, increasingly, since social media platforms like Twitter and Facebook sprang into life, celebrities as much as anyone in the public eye have used offline media with increasing scarcity. With huge followings on social media channels they can reach almost anyone instantly.

Alicia Keys has enlisted the support of pop stars and sport stars alike to join her in eschewing their Digital Lives to raise $1m for Keep a Child Alive. As of Wednesday, World Aids Day, a who’s who of celebrities will die digitally and not return from their death until fans raise the total.

Lady Gaga is one of the most high profile stars involved; 24m fans on Facebook and 7m followers on Twitter. That’s a staggering reach at her fingertips should she wish to plug her latest single or post a photo of her most recent fashion experiment.

It is an extraordinary step. With such high profiles involved the campaign is destined for success and personally i’m relishing the irony that it’s now the offline media that will generate the hype around the project.

We will be able to gauge just how successful the campaign has been, just don’t expect Lady Gaga to tweet about it anytime soon.

(Image: Rennet Stowe: Flickr)

Know what to shout about

November 10th, 2010
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Steve Kuncewitz is a lawyer who knows a thing or two about the world of social media,with 800+ connections on Linked in, an IP & Media law blog, a second book on the way and a healthy obsession with twitter, he is the voice of authority when it comes to ‘Legal issues and social media’.

Luckily for us, Steve is a friend of the agency and came in to give us an incredibly informative training session on the  issues that we could face when working within  social media.

As we know, the explosion of social networking sites has transformed the world of PR, and knowing the risks involved when engaging with the online community is essential for a smooth running campaign. You may not always enjoy the luxury of positive feedback, but with hard work, most conversations can be turned into proactive engagement: As Steve said “keeping the genie in the bottle” doesn’t work.

Social networking platforms are part of our everyday life now, we may be watching the apprentice with one eye, but the other is firmly fixed on the debates running on twitter.

Knowing how to use the different types of media effectively, to enhance your brand and create awareness is vitally important… equally as important as knowing the legalities involved.

Thanks Steve, you are ‘twitterific’!

GMP lobbys public support with Twitter

October 14th, 2010
GMP embrace Twitter to secure support ahead of spending review

So Greater Manchester Police are in the process of making social media history as they use live Twitter updates to reveal every crime/incident that they have to deal with in the space of 24 hours.  

It is the first time that a Police force has used a social media platform in this way and has certainly made for compelling reading as the day unfolds.

By 9am they had received over 400 calls- varying from the somewhat expected reports of traffic collisions, theft and domestic incidents- to the downright ridiculous – one woman had called for assistance in suing the benefits office because she had no money?!! (Nice try love).

The purpose of the activity is to demonstrate to both the public and politicians just how busy the force is, ahead of impending public spending cuts which could see their budget cut by up to 25% next week. Chief Constable Peter Fahy has stated that two thirds of all calls are social problems and that actually only a small part of police work is now dedicated to tackling serious crime.

It’s a great tactic by the GMP PR team, who have already received national media coverage and massively increased their Twitter following. It just goes to show the massive potential impact that the correct use of social media can have on a business and how influential it can be.

Let’s see if Mr Cameron pays attention…

Everything is Just So

August 23rd, 2010
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This weekend for BabyDeli we’ve been at the delightful Just So festival with a pop up gastro restaurant for the under 2s.

It’s the first time that Louise has invested in live event activity to support brand building and the team at Democracy managed every aspect of the campaign – from the design and production of the vinyl branding, the management or the kitchen and the data capture tool – all supplemented by a social media campaign.

The event was fantastic, the visitor profile matched the BabyDeli target customer perfectly – and the cafe proved a real success with some parents popping along twice a day to feed their little ones delicious BabyDeli food.

The lovely Hannah also managed to secure a break at luxury family hotel Calcot Manor to encourage parents to check out the new facebook.com/LoveBabyDeli page.

We’ll upload more photos and some video footage later today. Can’t wait for next year!

A right royal album

July 26th, 2010
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Today, as well as those awful pictures of you from Saturday night, and your niece’s christening photos, you’ll be able to check out the Queen’s holiday snaps and official portraits.

In an historic move ‘The British Monarchy’ has launched a flickr account, the papers have reported it with a mixture of awe and amusement and it really is a good diversion for ten minutes or so.

The Queen really is ‘down with the kids’, she has a youtube channel and she tweets; except of course she doesn’t. Usually we’d recommend that social profiles for individuals are managed by that individual, with a little help of course. But I don’t think any of us really believe that the Queen would have the time to get out her iPhone  at state dinners and tweet her thoughts.

It would seem that it depends what your starting point is: if you’re Jordan people already know so much about you that your twitter feed is going to have to be pretty salacious to keep followers, if you’re The Queen then releasing some archive photos of royal engagements is enough to keep the media and the public happy.

Naughty twhispers

June 25th, 2010
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I very nearly fell off my chair today with an anouncement on twitter that brand Beckham was about to call it a day.

Although i’m not allowing myself to feel shocked anymore about the break up of these seemingly blessed celeb marriages, the thought that the Beckhams were on the verge of announcing their split had me practically screaming into the office ‘noooo…not the Beckhams! I can’t read  OK! without the Beckhams’.

Not to fear though, as with a number of rumours that are filtered through twitter, this has turned out to be nothing more than chinese whisper that have got out of hand, and the fabulous couple’s PR rep has strenuously denied the rumours, stating “there is no truth to them”.

Well, it would’ve been particularly poor timing during the world cup now wouldn’t it? There wouldn’t be nearly enough space in the tabloids to cover the both. So tweeps, would you please stop spreading naughty rumours about our favourite sporty hunk and his poutiful wife? You nearly gave me a heart attack.

Social Media Virgins

June 9th, 2010
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Last night, i  headed into Manchester for my first experience of a Social Media Surgery. Held at the offices of the MDDA and attended by a rounded mix of people eager to understand the hows and whys of social media.

Social Media Surgery is like a beginners guide to helping people struggling with how to maximise the opportunity and to someone living and breathing it on a daily basis – it was something of a reality check.

Friendly and informal, the debate of the night Facebook vs LinkedIn. Although eager to learn, the group was apprehensive. Struggling against the self imposed barriers that they’d already placed on themselves or their business. Who could or should be a friend? How to say no to requests on Linked In? How can this help my business? Why doesn’t bombarding my social group with special offers not work?

Twitter inevitably became a strong topic of conversation. As a platform the announcement of everything from product launches to births and deaths was supported by the panel’s discussions.

I found it an easy going and informative environment. The reality is that people with true experience of using social media for business are few and far between. As each new topic was explained and then questioned I could see many faces filled with fear start to brighten as they considered how the boom in social communications would change their business.

Social Media Surgery events are informal, free-to-attend and are clearly doing a great job of giving people real world advice about how to use social media in every day life. Why not take a look.