TFI Friday and the wire-free world

February 15th, 2008

Is it just me – or did this week have 12 days in it?

Start of the week is a bit hazy – combination of industrial strength Lemsip and numerous new business proposals. The middle of the week had a couple of 32 hour days (or so it seemed at the time). And the past few days; well, they definitely had a Groundhog Day feeling about them.

So, now it’s Friday, with a couple of days rest to look forward to.

I wish.

The five day working week is history, as are 9-5 “opening hours”. In the marketing business, you’re working when your clients want you working. It goes with the territory. It’s understood. When you’re working in online PR, where deadlines roll for 24 hours and your public is every person with an Internet connection and an opinion, then it’s doubly so (at the very least).

But – thankfully – I enjoy what I do. And the beauty of living in an inter-connected world, with easy access to WiFi around the house, means that I can write this – my last blog post of the working week – sat at the kitchen table, using my trusty MacBook and nary a wire in site.

It’s a blog post now, but could just as easily be development of a social media newsroom, posting to a newsgroup, mixing a podcast or one of the 101 different online services we offer.

But, for now at least, work’s over. So, with the sound of a cork exiting a bottle of red echoing in the background, it just remains for me to shamelessly plug our new Facebook ‘fan page‘ – and invite you to join.

It’s not a replacement for the web site and blog, more a support to them. We look forward to welcoming you