Hi there, I’m Jess – Democracy’s work experience girl for next few weeks.

I’ve only been here for a few days but I’ve learnt quickly how Democracy go over and above the call of duty to make sure journalists and other stakeholders are aware of our clients’ latest news.

Duerr’s is a great local, family-run jam company who along with Crown Holdings have solved one of the great jam conundrums by developing a lid that’s easy to open.

But do you know how tricky it is to explain easy opening jam jars over the phone?

It’s trickier than you may think. Drawings and photos are occasionally no substitute for the real thing.

And sometimes it’s easier to show someone rather than tell.

We know Duerr’s new lids are an absolute innovation that will help everyone who has ever groggily wrestled with their marmalade jar first thing in the morning. The good people of Britain needed to know about this as soon as possible.

Democracy HQ is in Manchester (and we wouldn’t want to be anywhere else) but the big national breakfast television programme Daybreak is in London. We know there’s a slight tyranny of distance but we wanted to make sure they had the jars in their hot little hands for the show the next morning.

Rather than leaving it to chance and traffic jams, there was rock, paper, scissors in the office as to who would hop on the very next train to London and hand deliver them. Because I’m the work experience girl I knew it was inevitable that I’d be bound for London Euston.

Did I mention that was just before 3pm?

After dashing from one end of London to the other, carting Duerr’s finest through the Tube, I dropped off the precious cargo just after 6pm.

And it worked. Duerr’s new jars were being road tested and marvelled on ITV’s Daybreak. We’ve also had attention from BBC Radio, The Daily Mail and the Daily Express.

Tenacity pays off. Result!

Jess Perriam is a former content producer at ABC in Perth, Western Australia. A local radio journalist turned social media expert, Jess started her career as a weather girl on Access 31 TV. She relocated to Manchester from Oz in January.